Top hats, red wagons, and tabletop rocking chairs were the types of containers I chose back in the 1990s when starting my gift basket business.
I didn’t buy baskets because many competitors sold their gifts with that vessel. There was nothing wrong with baskets, I simply wanted my customers to see the clear difference between me and them.
After a while, I decided to check the prices of baskets to decide if I wanted to add some to my inventory for gift basket making.
Where were the baskets?
I found a lot of high-priced ones at retail stores. That couldn’t be the source. Then I saw some featured in a trade magazine and ordered catalogs.
Finally, I attended one of the gift basket trade shows along with the New York International Gift Fair and found some terrific baskets. Without those two shows, I might have given up on baskets, staying with the containers most customers adored.
There are more than 70 wholesale basket sources throughout the U.S., which are listed in a report, but it seems that a big industry problem is finding affordable baskets.
Many of the suppliers within the report sell quality baskets that are also affordable. The flip side of the problem is finding resources that are close to your location.
Which is your basket problem – finding baskets in your region or finding affordable baskets?
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