How to Brand Your Gift Basket Products
When attending trade shows, do you search for product packaging that can be altered with your own label or one promoting your clients?
Manufacturers make sure that the ingredients sticker is attached to the packaging, as required by law, but the front of the package is label free so that you can attach your a label to create customized gift baskets.
Corporate clients appreciate this option to brand their businesses throughout the year and specifically during the holidays. It’s an idea many designers capitalize on each season, and wholesalers are providing this option more and more.
I used to make my own labels using my laser printer, but it’s too much work when you’re creating hundreds of baskets at one time. Now I have label manufacturers create the labels for me. The finished product looks professional and is easily added onto cans, jars, bags, and other containers.
Is it time for you to consider a private label program? The easiest way to start is by attaching custom labels to products in bags, such as nut and snack mixes. Exhibitors at gift and food trade shows frequently display products that are perfect for custom labeling, so put this option on your list to check as you browse each aisle.
You’ll find more insight in the two-page report, Create a Private Label Program.
How has branding products with your own labels boosted your business?
Related articles to learn, grow, and profit:
- Are Private Label Products in Your Baskets?
- Do You Customize Your Gift Baskets?
- Buy Gift Basket Products According to Color, Not Occasion
- Can You Mix Chocolates and Bath Products in the Same Basket?
- Where Do You Find New Design Ideas?
Comments
Leave a Reply
Gift Basket Books
-
-
Visit Our Sponsors
