One question I’ve heard many times from designers when they see my tote bag displays at gift basket seminars is:
“How do you stabilize the inside?”
The answer depends on the reason why you’ve selected a tote bag as a container.
For example, if you want to structure a tote bag gift similarly to a gift basket, a mechanic is added within the bag to elevate the products above the rim.
Mechanics include newspaper, Kraft paper, or the small cardboard bench that’s paired with Boxco boxes.
One good thing about tote bags is that it’s not always structured to resemble a gift basket. I’ve provided many of my clients with thousands of tote bag gifts where the inside is lined with tissue paper and the products are laying flat within the bag.
The client’s business card is added along with the products, and the tote bags are delivered to the client’s customers. That’s it. No fussing with shred or cellophane. The colors and presentation make it an instant gift that makes people smile when handed to each recipient.
If you absolutely must enclose the tote bag with cellophane or another closure product, you’ll see an example of how that’s done on this page at RetailWraps.com.
Which of your customers prefer tote bag gifts?
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