One day a well-known retailer will see your design work and ask for your services to help them create a prototype gift basket to sell in their store.
This contact occurs more often than you realize, as retailers understand that outsourcing a project to a more-experienced designer is a smart way to complete a project.
I know because it’s happened to me.
The last time was several years ago when a popular wine retailer asked me to create a gift that staff in all of their stores could easily recreate.
I’ve mentioned trays to you in the past. This wood-based container is a corporate favorite, and in general, a popular container for many occasions. Read more about tray-based gifts at BasketsGiftBaskets.com.
For me, the tray ensured that bottles and all accompanying items would be secure as they traveled to its destination, and designing a prototype with it meant there wouldn’t be as much labor involved as with a basket.
When you get the call from a retailer who’s ready to work with you, first consider the products to be selected so that you know which type of container is best. Sometimes a basket is preferred, and other times a tray will be the better option.
Did you choose to work with trays at the beginning of your business or when a customer requested it?
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{ 3 comments… read them below or add one }
Hi Shirley!
We love using trays! They are so versatile and easy to use.
We have them in all shapes and sizes, wood, metal, etc.
From Elegant to country, they fit many budgets.
You are spot on about easy to recreate as well.
We use a crate for a well known cookie company here. We design and ship their gifts for them and it works out great using the crate.
Great article!
Dana
Hi Dana,
I’m with you. Since discovering the versatility of trays, my inventory was always filled with them, all in various configurations and depths.
Trays exude elegance and beauty, and best of all, they’re easy to store and design.
I’m glad to read about your pairing with the cookie company and how much value they see in tray designs.
Hi Shirley,
I particularly like the wooden trays.It gives an ethnic and homely look.I seem to work well with them but i still can’t deal with the metal ones.