I’ve received Emails from some of you, as you’re concerned about sales this holiday due to financial worries of the firms that buy from you.
This concern is valid, but we’ve been here before, and the financial crisis will surely happen again.
What are your options to attract old clients and new prospects?
1. Write a letter of encouragement and send it to current customers. Tell them that during these uncertain times, you’re ready to help them increase their business by delivering gifts and baskets to prospects they now have a chance to pursue.
An example letter was recently added to Top 10 Letters.
2. Make sure that you create multi-sized gift arrangements in your seasonal assortment. Small baskets and large, rectangular tins are two corporate favorites. In addition, you can place a minimum order number on mugs to ensure that you sell multiples rather than singles (minimum of 3, 6, 12, etc.).
There will always been a reason for some people to shout, “The sky is falling!” Make sure you concentrate on where the money is falling.
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