Who can remember which bow looks better on a hostess gift basket or how bad the traffic pattern was when delivering gift baskets to a corporate address in a busy downtown area?
My answer is made up of two words – not me.
I can’t recall what I had for breakfast this morning, so there’s no way my mind knows which door I entered last year when bringing gift baskets into an office located in New York City’s Times Square.
That’s why I take notes after creating gift baskets, delivering them, or documenting what customers prefer during the order process.
Do you do the same?
Sure, it takes time to stop what you’re doing and write down the instructions and insights, but doesn’t that make the next opportunity easier? If so, then taking notes is worth your time.
Here’s another example: a customer recently asked me to add “that thing” on the bow, “just like you did on last year’s Christmas baskets,” she said. If I didn’t write down that “the thing” was miniature bubble clusters, I’d disappoint her, and she might start working with another designer because I didn’t pay attention to detail.
If you haven’t started documenting what works and what doesn’t in business, consider starting a journal now.
How have your custom notes saved you time or saved you from embarrassment?
No related posts.
