When you looked at gift baskets from the outside, before you entered the industry, making them looked like a bunch of fun, didn’t it?
Under most circumstances it truly is a wonderful profession.
The entire process is nothing like sitting at a desk all day. You don’t push papers from one side of a surface to the other and get paid every week no matter what. On a full-time basis, this profession doesn’t pay unless you put your designs into clients’ hands.
Now that you’re firmly rooted in gift basket design, everything is under your control, even the areas of business you don’t prefer.
All of this and more is part of the business process, and if you work alone, some of the parts can be overwhelming.
What area of making gift baskets would you happily give away to someone else?
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{ 4 comments… read them below or add one }
I would gladly give away the marketing aspect of running a gift basket store. I am not a great writer so the first thing I would do is hire a marketing person to make these posts:)
Do you think it is ok to call people who put their phone number in the website but didn’t order?
Hi Branden,
Your dilemma is similar for many designer as you can imagine.
The secret to the marketing part is to break down that portion into monthly segments. Such a planning chart makes marketing easier to manage.
Why not call people whose phone number you captured during a non-completed order?
The worst that will happen is that they’ll hang up.