Gift basket articles are plentiful on the Web through media sources that are constantly searching for designers to interview now that the holiday season is here.
Here are two citings to stories that may be of interest to you.
My hope is that the article links added below are still be available online when you read this.
Company Adds Person Touch to Gift Baskets, an article from NewsAdvance.com in Virginia, interviews a designer in business for just under 20 years. The insightful point in this story is that she decided to work with a drop shipper this year.
Here’s her quote about the partnership:
“This year, I decided that with the economy, maybe we could do more business without having to stock thousands of items.”
You’ll find a video about working with drop shippers on this page.
California’s MyDesert.com interviewed the owner/designer of Gift Baskets and More in a snapshot article revealing details about the year started, number of employees, and costs.
One point I’m glad to read is that the designer not only wrote a business plan before starting but also reviews it regularly. This is a tip I stress in the book, How to Start a Home-Based Gift Basket Business.
Here’s what she says about her plan and pricing strategy.
“I update it every quarter. For instance, in this current economic climate, I lowered my price points to meet my objectives.”
It’s not too late to send your local media details about your business to encourage promotion. If you’ve already contacted the media, what did they say or Email about writing your story?
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