Chocolates, cookies and candy create a great assortment for clients ordering Valentine’s Day gifts for spouses, daughters, and other relatives, but don’t forget to offer spa gift baskets as alternatives.
Soaps, sponges, sprays, moisturizers, powders, and bath pillows arranged in a miniature tub were a big seller for me in 1996 after showing it on a local New York television morning show.
Today, the golden shoe containing bath beads, in the above picture, is ordered by customers who request it for shipping to relatives worldwide.
One gift basket design also included a plush dog with a ball and chain on his leg dressed in a T-shirt with the words Prisoner of Love written on the front and back. The dog was so popular that I couldn’t keep it in stock for Valentine’s Day or Mother’s Day.
What’s most important about selecting inventory is making sure that it can be transferred to another event later that year. I didn’t realize this my first year in business and had to eat or throw away some items because they could not be saved until the next Valentine’s Day.
One more tip: identify your Valentine’s Day gifts with special names. That will create a whirlwind of excitement that encourages prospects and clients to buy quickly.
What methods are planned this year to market your Valentine’s Day gift baskets?
No related posts.
{ 2 comments }
I agree that special names should be given to the baskets but sometimes i am lost. I can’t seem to come up woth good names.
One way to create gift basket names is to modify names you already see on other gift baskets.
For example, Tower of Treats can be modified to Tower of Chocolate Treats or Chocolate Treats Tower.
Think in terms of modification, and you will create your own set of special names.
Comments on this entry are closed.