A Great Idea from a Competitive Catalog

February 2, 2010 · Filed Under Business Building Basics

catalogs from other companies are helpful to market your own gift baskets While in the doctor’s office waiting for my mom to complete her x-rays, I found and reviewed an Edible Arrangements catalog in the examination room.

The pictures representing each month highlights a celebration and features a fresh fruit assortment to order for the specified occasion.

Although your budget may not allow for a 12-month brochure or catalog, you can supplement this marketing idea by distributing a print newsletter, Emailing a monthly Ezine, or sending postcards by mail.

This task is made easy by reviewing photographs you’ve taken of gift basket designs before shipping or delivering them to recipients.

Pair those photos with one or two sentences that remind readers about occasions and events that occur during specific months.

The Edible Arrangements’ photos also include plush animals, balloons, and table settings alongside the featured designs, a cozy styling that you can create in your workspace.

This is another reminder of why re-inventing the wheel is not necessary. Take what a multi-million dollar company creates and pair that strategy down to a size that fits your business.

You’ll see sample brochures and catalogs and gain access to a three-minute video in the Brochure Samples section of GiftBasketBusiness.com.

If you’ve seen the Edible Arrangements catalog, was your first impression:

Fear (”I can’t compete with that!“)

Anxiety (”How will I compete with that?“)

Joy (”I can compete with that!“)

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