How Gift Basket Photographs Generate Loyalty and New Business

March 2, 2010 · Filed Under Photography 

photograph your gift baskets before shipping or hand deliveryA florist in New Zealand was recently highlighted as one that Emails photos to clients showing the bouquet arrangement before it’s mailed or delivered to recipients.

Many of us have practiced this for years.

In fact, lots of designers mailed a photograph of the requested gift basket to each client along with a note of thanks when the Internet didn’t exist.

If this isn’t a habit you practice, perhaps now is the time to include a photograph by mail or Email each time you thank clients.

This is one of the reasons why photography, discussed on this page at GiftBasketBusiness.com, plays a huge part in marketing your business.

You don’t need to set up a photo studio in your workspace, although it may be helpful. Setting the gift basket on a table in front of a solid-colored wall is adequate.

The picture also acts as a great reminder when clients call and ask questions about previous designs create for them.

There are six more ways that I’ve turned each photograph into a revenue generator. How has photographing your completed designs generated new business?

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