At the Washington Gift Show, one of the first trade shows I attended when starting my business, a woman sitting next to me at a lunch table asked, “How do you market your gift baskets?”
The answer was a big dilemma for me. I had a great product. How would I find people to buy?
After displaying my gift baskets at street fairs, I realized that public events weren’t the best place for marketing.
It seems that being in the wrong place to market is usually your first route. When no sales occur, your ideas change, bringing you closer to the right way to find customers.
Soon after, I began to find clients by understanding their traits. My clients were:
When you began selling gift baskets,how long did it take to realize that clients were within your business and personal circles?
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I realized right away that my customers were in my business and personal circles. Fortunately I joined a local network group at the beginning of my business and that immediately put me in touch with more business owners and professionals who needed my service.
Hi Flora,
I’m so glad you shared with us how you overcame what seems to be a huge hurdle for many new designers.
Potential clients are often in our own backyards, but we don’t recognize who they are unless information like yours is shared.