One of my gift basket designer clients learned a marketing lesson she won’t soon forget.
As she delivered three birthday baskets to a corporate client, she saw more than 100 gift baskets arranged on the client’s conference table.
They were baskets she did not make.
The designer found out from an employee that these were thank you gifts and later asked the client why did he ordered the baskets from another business.
The answer was short and telling:
“Because I didn’t know you made them.”
You’ll see a thank you gift basket video on the GiftBasketVideo.com site.
The designer was heartbroken at first but then realized that her promotions focused on certain designs and not others. Her new plan is to ensure that customers know the full range of her design expertise.
How do you keep your customers aware of the gift basket varieties you create so that they buy from you and no one else?
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