Administrative Professionals Week is a major event that allows you to connect with corporate buyers.
What’s your plan to offer gift baskets to executives who will show appreciation to support staff?
If you’ve been in business for several years, you can approach last year’s buyers. But what if you’ve just started your gift basket business? How do you get executives’ attention, convincing them to choose your designs over competitive products?
Years ago, I believed that being a co-sponsor of a Secretary’s Day luncheon (that’s what it was called before the title change) held at a country club would produce big results. That sponsorship bombed, but it did teach me a lesson for the next year when I netted high profits from a similar promotion.
Your goal is to start marketing early and to expect last-minute orders from supervisors who are suddenly influenced by peers to lavish the support staff with tokens of thanks.
This is an occasion where more than gift baskets will be requested. Be ready to offer standalone gifts and tote bag gifts, too.
You’ll find more Administrative Professionals Week gift basket tips through a quick video that I created while receiving orders and distributing invoices for this occasion.
What’s your plan to make and market these corporate designs?
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