Different Cultures Put a New Spin on Bowmaking

by Shirley George Frazier on April 6, 2010

bows for gift basketsYears ago, when Flora Brown and I toured the Los Angeles downtown district to create the Where Did You Get That? wholesale report, we entered a building that housed multiple businesses where a young lady of Latin descent was adding a bow atop a baby gift basket.

She answered our questions about the products and gift basket designs inside the shop
while making a bow that we’d never seen before.

The three-inch wide bow was similar to the puff bow shown in this video with one difference. Each group of loops were cut vertically on the side.

That extra step gave the bow a totally different appearance than what we’d seen atop our own gift baskets and others displayed at conferences and trade shows.

Today, I make a conscious effort to visit shops that feature gifts and baskets in multi-cultural neighborhoods. It helps to broaden my knowledge of what’s hot, new, and trendy, and as with general visits to stores throughout the world, I’m not looking to outright copy what’s seen but simply getting a glimpse of what’s attractive in the gift world.

What have you seen in cultural shops that would interest your customers, or if you’ve not visited these stores, which ones will you now enter to see gift basket and bowmaking designs for people who weren’t born in the country where you live?

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