“It costs under $100 to start.”
“You don’t need design talent.”
“Go into business with your friend.”
Someone, somewhere said something about gift baskets that made sense at the time, but as you became more familiar with the industry, that advice went straight out the door.
You realized that the person, who’s never owned a business let alone a gift basket business, didn’t know what they were talking about.
The advice may have cost you time or money, or perhaps you didn’t act on it and are glad nothing was wasted.
My worst memory comes from a woman who attended a recordkeeping course with me as I planned to open for business. She said, “You should make gift baskets for 10-year-old boys. I’d buy it.”
Wanting to please this potential first customer, I searched high and low to find products for this age group. Unfortunately, I purchased everything from a wholesaler, which meant buying cases of products.
I called the woman when the gift basket was made, but she never returned my call. There I was, with a big investment and no buyers. That was a lesson in understanding my target market before buying inventory.
What was the worst advice you’ve received about gift baskets?
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