Two situations helped me realize how much customers adore gifts for pets.
1. Receiving a dog biscuit along with my bank receipt.
Pepper, my Chow Chow and long-time buddy who passed away in 2008, sat in my car’s passenger seat as we completed errands one weekend morning. The bank teller saw him and sent a treat.
For me, that was incredibly thoughtful and one of the reasons why I still bank with that institution.
2. Seeing a picture of a recipient and her dog.
While visiting a customer to document several orders, the client showed me a photograph of her best friend along with each of their dogs. That immediately told me to include pet treats in the basket.
I asked the client if the dog was on a special diet and learned that organic food was the recipient’s favorite, so I included a bag of organic treats along with items for human consumption. These types of items are listed on the OrganicWholesaleSupplies.com site.
The recipient was so overjoyed that her four-legged buddy was acknowledged that dozens of orders for pet gift baskets began to arrive in my office from her acquaintances and relatives, which led to more orders from their associates.
The first story is part of my personal experience, but I still consider the emotion I felt to be an important example to build the pet gift basket side of your business. The second story confirms this.
Dogs aren’t the only ones lavished with goodies. Cats and birds are also family favorites, so keep them in mind.
Most of all, add questions about family pets to your order sheet, similar to one offered with Gift Basket Forms, so that you don’t overlook adding gifts and treats for them, which may help your business blossom in this category as mine did.
What type of pet gift baskets can you see yourself creating?
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