Wholesaler Wednesday, 5 Questions for…ArtisticGiftBaskets.com

by Shirley George Frazier on May 12, 2010

artisticgiftbasketsWisconsin-based ArtisticGiftBaskets.com may be relatively new to our industry, but gift basket retailers swear by their quality and service, and their minimum order amount can’t be beat.

This Q&A familiarizes you with who they are and why their industry star continues to rise.

Q: Why did you decide to serve the gift basket industry? What was the reason for your decision?

AGB: We felt there was a lack of distributors targeting home-based businesses and independent retailers that prefer ordering online.

There are many types of clients with many types of needs. If a company could serve everyone, there would only be one company in the industry.

What we offer may not fit every designer’s needs, but we excel at providing great items gift basket retailers want most while continuing to grow and innovate in the areas that are beneficial for them and us.

(Designers: More about ArtisticGiftBaskets.com’s background is found on their About Us page.)

Q: What are three top reasons you’ve heard from gift basket designers on why they buy from you?

AGB: The reasons we continually hear are about our service, selection, and pricing.

Q: You’re categorized as a distributor. What’s the advantage of coming to you for products and supplies rather than buying directly from a manufacturer?

AGB: Designers find the advantage to be our low minimum quantity requirements and large product selection. This benefits gift basket retailers in two ways: 1) lower upfront costs, and 2) lower freight charges when aggregating orders.

Q: What’s the minimum order requirement, and can retailers purchase samples to try products before committing to buying more?

AGB: Designers are pleased to learn that there are no minimums! They can purchase one of any product.

(Designers: Click this link to visit the ArtisticGiftBaskets.com Web site which features products and supplies in many categories.)

Q: How do you ensure that retailers receive products that are still within the freshness dating on each package?

AGB: This is a difficult problem that requires much balancing. Natural and organic foods tend to have short shelf lives, and as more designers’ clients favor these products, the selling window shortens. It’s also important for retailers to understand the difference between expiration and “best by” dates.

  • We guarantee that everything available has a minimum six-week freshness dating.
  • All food items are scanned in by us, upon arrival, and scanned again when selling. Our computer automatically removes items from inventory that don’t qualify for the six-week freshness guarantee.
  • We purchase directly from manufacturers whenever possible. Luckily, many of the top gift food manufacturers are in our local area, and many are our neighbors in Illinois.
  • No minimum order and fast turn-around shipping means that gift basket retailers can order when they need to and keep lower inventory on hand.
  • Here’s how we handle items that are removed from our inventory:

  • Items are offered to retailers as “specials” with clear documentation explaining that the items are approaching the freshness date.
  • Items that cannot be sold are donated to our local county food pantry. These donations still meet the standards of quality established by state and federal laws and regulations. This includes food products that are not marketable due to appearance, age, freshness, grade, size, surplus, or other conditions such as dented packaging.
  • In April, one retailer was upset because we would not refund monies for products purchased in December. The reason for the refund was that the retailer was not able to sell the items for reasons that had nothing to do with the merchandise.

    Since we don’t sell on consignment and have very clear terms and conditions, it was unfortunate that we could not satisfy this retailer.

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    What questions or comments do you have for ArtisticGiftBaskets.com? I encourage you to share your feedback in the comments section below.

    Stay tuned next week for five more questions about the most-popular products, what designers frequently ask, and more.

    I’m pleased that ArtisticGiftBaskets.com supports our industry, is a partner of this blog, and is sponsoring the fifth edition of How to Start a Home-Based Gift Basket Business.

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