Summer months are no time to slow down efforts to gain corporate orders.
Although some executives will be on vacation, not everyone is going away. That gives you numerous opportunities to get their attention now for sales later this year.
Here are three ways to get started.
1. Summer networking events. Look for food-related gatherings such as business over breakfast and lunch to meet people in charge of human resources and marketing departments.
2. Leftover merchandise. My golf inventory wasn’t moving as fast as I hoped, so I created several golf baskets and distributed them to executives who were current customers. It worked to get more sales during the holidays.
3. Referrals, referrals, referrals. Ask for names and telephone numbers of customers’ associates who will benefit from gift basket giving.
It’s okay to take vacations and soak up the sun, but remember, you’re also in business, and increasing your corporate client list fits in with summer fun.
What’s your most-memorable way of gaining a corporate customer during the summer?
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