“What do you do?” is a common question asked by people who meet you for the first time. What’s your response? Is it:
“I make gift baskets.”
“Well, tell me what you do first.”
“My business brings multi-million dollar companies together.”
Your opening line at networking events must do three things:
1. Be truthful.
2. Intrigue listeners.
3. Keep the conversation going.
It’s not easy to create an introduction, but it’s not impossible to graduate from the “I make gift baskets” statement.
One way to build your introduction is to lock in on the emotional side of gift giving. Your business strengthens bonds, creates long and rewarding relationships, and it opens the door of communication between two or more firms.
Because people relate to emotions, that becomes your introduction’s foundation.
Depending on how your business satisfies customers’ needs, your introduction might be configured in one of these methods:
- “When companies can’t iron out their differences, they ask me to help jump start the conversation.”
- “Think of a company you want to work with but can’t because they won’t pick up the phone. My company specializes in solving your problem.”
- “I create tokens of appreciation that make you stand above competitors. Which of your clients have you forgotten to thank?”
What’s your introduction line, or if you haven’t yet created one, which of the above examples is for you?
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How about mine. I build connections.