There wasn’t much support – no, let me update that – there wasn’t any support for me in 1989 when I began developing a plan to open my gift basket business.
One book that was written in 1983 existed, penned by a woman living in England, but there was no Internet to help me uncover that source.
More than a decade after my start, I found gift basket articles in magazines dating back to the early 1900s, but finding such resources weren’t on my mind when I began. I wanted like-minded people to learn from and a blueprint to help me decide what to buy and where to buy it.
Most of all, the one thing I would have changed when starting my gift basket business was opening the business in a storefront rather than at home. That one change may have forced me to be more business minded than I was in the beginning.
Still, I rose in the ranks to speak at conferences, appear on popular television shows, and write How to Start a Home-Based Gift Basket Business and The Gift Basket Design Book, all which allowed me to support designers worldwide through my experience, but owning a store in the first years was a goal I did not achieve.
Looking back at your roots, what’s the one thing about starting your business that you’d change today?
- Did you make mistakes that cost you too many dollars?
- Which corporate client did you run from rather than towards?
- Was not having access to certain people caused unnecessary hardships?
What’s that one tweak that would have made a positive difference in the way your business is structured today or, by chance, did you get it right the first time?
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