How would you react if a competitor set up shop directly across the street from your location?
This problem occurs not only to retail shop owners but also to home-based business owners.
Before you answer the above question, make sure you understand who the competition is for you and who it isn’t. The article, Who is Your Gift Basket Competition? provides insight in case you’re not sure.
Years ago I interviewed two gift basket store entrepreneurs whose shops faced each other in a popular town 15 minutes from my location. Each of them told me that they weren’t concerned with the other’s business because they catered to different clientele.
Still, something about their body language told me that an uneasiness had set in between them even if it wasn’t mentioned during our conversations.
What’s the first thing you’d do if competition set up camp close to your business?
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