What if your postal mailbox included an attorney’s letter telling you to cease and desist from using the name you chose for your gift basket business?
That’s what’s happening right now to a New Jersey-based gift basket company whose name allegedly resembles a well-known brand, according to a trademark infringement lawsuit lodged by Build-A-Bear.
The big bear retail business, which is often found in malls across the U.S., states in their lawsuit that a gift basket firm’s name copies their own, which causes consumer confusion.
Such lawsuits have occurred in the past, some of which come to light in the news and others that are settled without media knowledge. This problem is an example of what you may not know when starting your business, which is why I interviewed small business attorney, Robin Gronsky, on the CD Legal Tips to Keep Your Company Out of Court.
How would you react if you were in this gift basket business’s shoes?
No related posts.
