Standing out against thousands of gift basket Web sites isn’t an easy process, especially when big-named businesses rank higher than yours within search engines.
One question I hear often at my Web site seminars is:
“How can I get to be No. 1 when people search online for gift baskets?”
My response is this:
You may not be the first listing, but there is better potential to be No. 1 in other ways.
How can you increase your online prominence? Here are three steps.
1. Make sure your site includes keywords related to your location. There’s a lot of talk and writing about how keywords aren’t useful, but when I’m searching for resources in Chicago or Miami, companies that include these keywords in their descriptions rank high. That’s what your customers want, too.
2. Add something on the site that’s important to visitors. Whether it’s a gift checklist or holiday calendar, this bonus item is one that other sites don’t offer. That will increase your visibility and sway visitors to like and trust you enough to place orders.
3. Market with more than a business card. Sure, business cards are a basic promotional tool in offline settings, but online you must be a constant marketer through social media, your Email signature, and when responding to blog posts.
Consider scheduling a pre-holiday Web site review, an easy process which is described on the page Tune Up Your Web Site Today.
What’s one way that you increase your gift basket Web site visibility?
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