How to Turn Gift Basket Products that Don’t Sell into Appreciation Gifts

by Shirley George Frazier on February 24, 2011

Do you have products in your inventory that haven’t sold as quickly as you thought they would?

That was a problem for me, too, when I first started making gift baskets. Snacks and gifts I believed to be favorable turned out not to be.

I asked myself, “How can I get rid of these items creatively and not throw them away or eat the goodies?

I realized that a good way to discard this inventory was giving it away as appreciation gifts.

These items were included within tote bags, decorative boxes, and other containers outside of baskets, which are saved for making revenue-generating gifts.

Another option was to wrap individual items within cellophane, a technique you’ll see on the CellophaneWrapTips.com site.

Of course, everything didn’t qualify as a “thank you” memento, but most did.

This new way of thinking about my inventory helped me decrease waste, and as I developed a customer profile of what they prefer and what they don’t, I was able to buy more items that they wanted every season.

Which items in your iinventory double as appreciation gifts?

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