Newspapers will, on occasion, publish a story about gift baskets that focuses on items to include.
That’s what I found yesterday in an online news article from Springfield, IL, which you can read here.
What these articles lack are photographs that bring the “what to include” information to life, and even though photos may be included in the print version, I highly doubt that such images accompany the print article.
One good thing about the “do-it-yourself gift basket” article is that it proves that newspaper readers are interested in gift baskets.
Because of this, wouldn’t it be better for you to contact your local media with a story idea around spring or summer gift baskets, items to include that are made in your state or country, and information on why customization is important?
Such an article might convince some people to make their own basket designs, but not many will attempt it, and they certainly won’t make a professionally-styled gift basket. So, submitting information to convince a newspaper to print a story about gift baskets will bring you more customers because you’re the person providing information to the newspaper.
What’s your time table for contacting an editor to include you in a story that hundreds of potential customers will read?
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