The gift basket business class I teach online is filled with aspiring designers who are ready to learn about gift basket designing and selling the moment the course begins.
Their questions about design, marketing, and competition arrive in my inbox every day, and I’m thrilled to mentor them so when the course ends in six weeks, they’re prepared for any situation, both good and challenging.
One question consistently asked focuses on accepting payments.
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Do I really need a merchant account?
How do I handle a cash payment?
Do I have to accept checks?
The first question is the most popular. We all know how important it is in business to accept credit cards, yet we want to keep the transaction cost as low as possible.
Thankfully, the costs have come down considerably from when I started my business in 1990, and I quickly tell students how easy it is today.
There are now four main ways to accept credit cards, with two of those methods being so low in cost that there’s no excuse to not accept plastic online or in person.
What’s your customers’ favorite method of paying you when they order gift baskets?
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