It’s easy to get lulled by complacency.
One day you’re the only gift basket designer in a 20-mile radius, and suddenly you learn from a client, who’s ready to defect, that two more designers are open for business in your town.
How did that happen?
The answer is simple: you didn’t make searching for signs of competition part of your business plan.
In fact, this research is done for you as part of the Elite membership in the Golden Basket Club.
How do you check on the whereabouts and activities of new and current competition?