The Bite Happens When You’re Not Watching
by Shirley George Frazier on March 27, 2012
It’s easy to get lulled by complacency.
One day you’re the only gift basket designer in a 20-mile radius, and suddenly you learn from a client, who’s ready to defect, that two more designers are open for business in your town.
How did that happen?
The answer is simple: you didn’t make searching for signs of competition part of your business plan.
In fact, this research is done for you as part of the Elite membership in the Golden Basket Club.
How do you check on the whereabouts and activities of new and current competition?
Shirley George Frazier is recognized as the world’s authority on the gift basket industry. She is head basketologist at Sweet Survival LLC (known on the web as GiftBasketBusiness.com), which assists creative people to turn their passion into rewarding businesses. Shirley is also author of How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. If you're looking for a speaker who's easy to work with, one that attendees will thank you for bringing to the event, contact Shirley at 973-279-2799 or Shirley@ShirleySpeaks.com.
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