On a scale of 1 to 10, with 10 being the highest, which number do you choose to represent your passion for making and marketing gift baskets?
Which number represents your commitment to bring value to the people who purchase from you for every business and personal event?
If your answer is 11, then you’ll understand this story.
The picture above was captured about 10 years ago at the L.A. Mart. Flora Morris Brown and I were saturated in this industry. When face to face, we updated each other about our personal lives, and then we began our discussions about gift baskets.
That’s what we’re doing in the picture but took a moment to pose for the camera. We’re on computers answering email from designers like you, reading and responding to posts on gift basket discussion boards and, in addition for me, finalizing a contract with my publisher to write The Gift Basket Design Book.
What a thrill it was to know that book would be available to you in less than one year from the time this picture was taken.
Now the book is in its second edition, and it’s more popular now than it was when first published.
Even though I was 3,000 miles away from home preparing to conduct a seminar at the Mart, marketing was still my primary focus (and marketing happened to be the seminar topic I presented), and it still is every day.
This is the same attitude, the same cap, you must wear for your business. The business is its own entity, not to interfere with your personal life. However, the excitement you generate for your business during the time you work on marketing will create a huge client base, and that translates into sales.
No matter where you are or what you’re doing, be ready to market with business cards, through casual conversation, and through social media and email. This is what I still do each weekday, and that gives me lots of comfort during the downtime I’m able to enjoy more and more.
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{ 7 comments }
Well said, Shirley! Sometimes we think of marketing as such a strategic, planned thing we overlook the opportunities right in front of us. We should always be ready.
Annette,
You’re so right about being prepared, and it’s an easy fit if we choose to include it in every day activities. That way it doesn’t seem like work or come across like we’re pitching our product/service to whomever we meet.
Second edition of your book! How fabulous! Thanks for the reminder that opportunities are available.
Hello Nancy,
I’m so grateful to readers that the book is now in its second edition while my main book, How to Start a Home-Based Gift Basket Business, is in its fifth edition.
The books’ success is partially due to long-term marketing, and I do practice what I preach!
Awesome post! Thanks for sharing!
I love your message on readiness to Market your business. It is a good discipline to have. Congrats also on the 2nd edition of your book Shirley.
Congratulations Shirley! We are always presented with an opportunity to market if we want to take it, aren’t we? Blessings…
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