You Can Lower the Cost to Ship Baskets

Gift Basket Business. Copyright Shirley George Frazier. All rights reserved.The cost of shipping baskets to your work space can be quite expensive.

This is true whether you make gift baskets in a home studio, commercial space, or retail store.

I’ll always remember the first time I ordered baskets from a Midwestern U.S. location for shipping to my east coast studio. The cost was half the price of the baskets. That meant that the cost per basket had to be increased to account for shipping.

Another memory is responding to a question about the cost of baskets during my gift basket seminar at NYNow. The aspiring designer complained about shipping costs. Even though I presented solutions, she was not willing to try those alternatives and continued to complain. My final response:

“Perhaps this is not the business for you.”

Shipping services, such as UPS and FedEx, set prices to deliver empty baskets to your office, taking the transaction out of the manufacturers’ control. That’s the way it is; however, many designers (including me) are practicing alternative ways of finding attractive baskets that drastically lowers the cost of shipping. The methods vary according to geographic location.

I’ve also learned through interviews that methods which work in Dallas don’t always get the same results in Chicago or New York City. You must set up your own spreadsheet as you diligently seek out basket sources that deliver the goods either free of charge or for a fraction of what it costs for general shipping. In either case, it’s important to calculate the final cost per basket before placing orders.

In my area, I calculate the cost to purchase and ship 36 baskets to be approximately $4 per order (for all 36 baskets). That’s a huge savings over the $20 or more charged in the past.

This type of cost savings is an example of what I share with students in the online gift basket class as well as with VIP Program clients. One of these programs will prove to be a turning point for your business, increasing your revenue and creating a great lifestyle for you and your family.

How are you lowering the cost of shipping empty baskets to your studio?