How You Miss Out on Selling New Year’s Gift Baskets

Copyright Shirley George Frazier. All rights reserved.At the end of each year, many corporate gift buyers suddenly realize that the company has overlooked sending a gift basket to a valuable client.

It’s unfortunate, and at the same time, it’s expected.

There’s a lot going on in the business, and someone in purchasing or human resources or another department neglects to tell the person in charge of gifts about a client who needs to receive one.

That client gave the company a lot of money, and there was no end-of-year acknowledgement.

This is why it’s so important to contact your clients at the beginning of each year to alert them about your New Year’s gift baskets. The No. 1 reason why gift baskets are ordered in January is because of holiday forgetfulness.

If you forget to tell your customers about New Year’s baskets, that compounds a huge problem. Your customers might not only lose their client, you’ll also not get the sale. Designers in the VIP program have an average of 20 gift baskets ordered right now at an average of $100 each because they followed my guidance regarding client follow-up in late December.

How are you reminding your clients about the January gifts you offer?