Getting Paid Before Delivering Baskets
A designer who’s also a client recently asked if my ideas on setting up a merchant account had changed from what I’ve talked about here in the past.
Accepting credit cards is still a very important part of completing business transactions.
The one difference that has made collecting revenue easier is opening a PayPal account, which allows any and all customers to pay you ahead of time by depositing monies online.
It’s an option that wasn’t available or considered in previous years.
I asked for opinions about PayPal at Ask The Gift Basket Expert. There are plenty of comments below the article.
Updated options exist today for accepting credit cards, including one offered by a west coast bank that lets you open a merchant account online for access to approvals and payments.
Any form of payment collection that ensures a smooth transaction before the basket is shipped or delivered is the right plan for you.
What’s Your Delivery Dress Code?
Since the types of scams affecting everyday people at their front door are growing at an alarming rate, it may be wise for your or your chosen delivery person to greet your customer or recipient wearing some type of cap, shirt, or smock that identifies your business.
I didn’t mention a printed ID badge because such an item is easily duplicated, as too many people who’ve opened their door to individuals posing as city officials can agree.
I’m usually in my workspace when the gas and electric meter reader arrives, so I’m familiar with him.
If he was ever on vacation and the firm sent another representative, I doubt that I’d let him in, as safety and security are more important to me than an accurate meter reading.
I know the same is true for you, and it’s absolutely true for your clients.
How does the person who delivers your gift baskets appear at the client’s door or office facility? Can the representative easily be identified?
How Do You Dress for Deliveries?
To make local gift basket deliveries, some designers have been fortunate to find couriers and other transportation services that will take gifts and baskets directly to the recipient’s home or office. But some of us must make the deliveries on our own.
In either case, the person who greets the receiver must look clean and professional. It will give the customer or recipient the right impression about your products and services.
Deliveries are very important, but so is attire. If you use a courier, review the company’s dress policy as well as their service record.
Also, consider your own appearance when delivering.
You create beautifully-designed gift baskets that everyone wants to receive. Be sure to not ruin your reputation with an untidy appearance during the delivery.
Internet Tools For Productivity and Fun
How many free tools on the Internet have you added to your Web site? There are many to choose from, and that can cause havoc.
You’re busy designing new and familiar gift baskets plus, in most cases, taking care of a family and yourself. Who has time to find online tools?
I’ve uncovered three that may be helpful.
One is Google Analytics, a program that lets you maximize your online reach by learning how visitors find your site. That information allows you to duplicate positive outcomes or fix what’s not working.
The program uncovers, among other information:
When you arrive at the Google Analytics home page, you choose a user name (usually an Email address) and password to create an account. The easy instructions lead you to the area where you add your Web site to your new account. Then you receive a code to paste within the HTML area of each site page you want to track.
It’s not difficult, and for the cost of zero, you’ll learn a lot about who arrives on your site so that you can begin converting visitors into buyers.
Another beneficial tool is Email Me Form. I needed a contact form that was easy to add to my Web site, one that didn’t require a lot of wizardry plus a math degree. That’s what I found with this form.
I find that it’s extremely helpful to let buyers ask me questions on various Web site contact pages. There are other reasons for this form that may help you capture sales.
As with Google Analytics, you create an account at EmailMeForm.com and begin designing the form.
One caveat to bring to your attention is Read more
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