Summer is the Season for a Sweet Problem
Who can raise their hand to admit that they’ve added chocolate to a gift basket during the summer, hoping that the confection would not melt before arriving at its destination?
Years before I entered this industry, Macy’s gave me a free, four-piece box of Godiva Chocolates as an incentive for something I purchased.
I was giddy about receiving the chocolates, but the day I received them happened to be a wickedly-hot summer day.
By the time I walked to my car, drove home, and opened the box, the chocolate had melted and was now one huge, shiny glob. It looked strange, but I didn’t care.
The box was deposited into the refrigerator, and the next day I demolished the giant mold piece by piece.
That memory stayed with me when I began my gift basket business. I didn’t want anyone to experience that. One customer insisted on having a favorite bag of chocolate-coated popcorn in a gift basket, which was to travel from my east coast warehouse to Phoenix during the summer.
The customer not only paid for the cold packs and overnight delivery, I also had her sign a waiver stating that she understood the consequences of shipping chocolates during the summer and that any melting that occurred would not be rectified.
What problems have you had shipping chocolates during summer months? Did the situation occur because you were unaware of how quickly chocolate melts, because of a transportation delay, or another unexpected dilemma?
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