Two Ways to Boost Father’s Day Gift Basket Sales
There’s nothing wrong with today’s dads receiving a tie, socks, or cuff links.
Our mission is to make sure those items are included in a gift basket customized according to his preferences.
Here are two ideas to bring attention to your Father’s Day baskets.
1. Alert the media about items that dads want most.
The chosen products happen to be part of your inventory, and there’s nothing wrong with that. Popular items that sell quickly are the only type of products you offer.
2.Contact the individuals who purchased Mother’s Day gift baskets.
Whether by phone, Email, or online newsletter, there’s a good chance that the people who purchased for one occasion will do so for this one, too.
You’ll find more ideas in the article, Designing for Men.
What’s your plan to increase this year’s Father’s Day sales over last year’s?
How Will You Sell Leftover Mother’s Day Products?
Items you purchased to add to Mother’s Day gift baskets that, for whatever reason, don’t get sold by Sunday are most likely items to place in gift baskets for other occasions.
If you follow the “don’t buy items with special occasion words written on it” rule, your inventory can be repurposed.
One year, when 12 of my tea cup and saucer gifts didn’t sell, I called some male clients directly after Mother’s Day to learn if they had overlooked sending gift baskets to female family members, and because they had, all the tea cups and saucers were sold that week.
My hope is that your Mother’s Day sales eclipse last year’s. While you sell, also make plans for post-Mom’s Day orders. The month’s not over yet.
What’s your creative method for repurposing special occasion gifts and baskets?
Are Pet Gift Baskets Really a Big Seller?
Two situations helped me realize how much customers adore gifts for pets.
1. Receiving a dog biscuit along with my bank receipt.
Pepper, my Chow Chow and long-time buddy who passed away in 2008, sat in my car’s passenger seat as we completed errands one weekend morning. The bank teller saw him and sent a treat.
For me, that was incredibly thoughtful and one of the reasons why I still bank with that institution.
2. Seeing a picture of a recipient and her dog.
While visiting a customer to document several orders, the client showed me a photograph of her best friend along with each of their dogs. That immediately told me to include pet treats in the basket.
I asked the client if the dog was on a special diet and learned that organic food was the recipient’s favorite, so I included a bag of organic treats along with items for human consumption. These types of items are listed on the OrganicWholesaleSupplies.com site.
The recipient was so overjoyed that her four-legged buddy was acknowledged that dozens of orders for pet gift baskets began to arrive in my office from her acquaintances and relatives, which led to more orders from their associates.
The first story is part of my personal experience, but I still consider the emotion I felt to be an important example to build the pet gift basket side of your business. The second story confirms this.
Dogs aren’t the only ones lavished with goodies. Cats and birds are also family favorites, so keep them in mind.
Most of all, add questions about family pets to your order sheet, similar to one offered with Gift Basket Forms, so that you don’t overlook adding gifts and treats for them, which may help your business blossom in this category as mine did.
What type of pet gift baskets can you see yourself creating?
How to Increase Your Mother’s Day Gift Basket Sales
As one of the biggest sales days this and every year, Mother’s Day is an occasion that’s planned well in advance because every woman in your customers’ lives qualifies for an appreciation gift.
This includes:
How are these designations arranged on your order sheet to ensure clients don’t overlook family and friends who are special to them?
My sheet lists these categories just under the recipient’s name so I remember to ask for additional orders. It’s something you can add to the sales sheet in 12 Top Gift Basket Forms, which are ready to use but can be customized as needed.
In this case, it’s not all about revenue. The reminder is part of customer service, saving clients time and headaches when he or she recalls, at the last minute, that someone didn’t receive Mother’s Day recognition. That’s a part of our service that’s priceless.
Here’s a Mother’s Day gift basket article with ideas on what clients may request or that you might offer to someone who’s not sure what to select.
Have you started your Mother’s Day campaign, or are you still focused on Administrative Professionals Week?
What’s Your Administrative Professionals Week Marketing Plan?
Administrative Professionals Week is a major event that allows you to connect with corporate buyers.
What’s your plan to offer gift baskets to executives who will show appreciation to support staff?
If you’ve been in business for several years, you can approach last year’s buyers. But what if you’ve just started your gift basket business? How do you get executives’ attention, convincing them to choose your designs over competitive products?
Years ago, I believed that being a co-sponsor of a Secretary’s Day luncheon (that’s what it was called before the title change) held at a country club would produce big results. That sponsorship bombed, but it did teach me a lesson for the next year when I netted high profits from a similar promotion.
Your goal is to start marketing early and to expect last-minute orders from supervisors who are suddenly influenced by peers to lavish the support staff with tokens of thanks.
This is an occasion where more than gift baskets will be requested. Be ready to offer standalone gifts and tote bag gifts, too.
You’ll find more Administrative Professionals Week gift basket tips through a quick video that I created while receiving orders and distributing invoices for this occasion.
What’s your plan to make and market these corporate designs?
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