Help Clients Customize their Gift Baskets Online
Last year at this time, I pointed you to a Web story about a dollar store in the New Hampshire area that was creating a gift basket section.
Without knowing if the store now has that section up and running, it still seems to be a great idea that can work for you online, especially as the holidays approach.
As an example, your Web site can feature a page with two baskets and 10 or 12 items for the customer to choose from as a customization option.
The customer would select up to eight items to fill in one of the baskets, and they could also choose from three color themes such as blue, green, or gold (colors chosen for the shred and bow).
This type of Web site page is not difficult to create or maintain, and it’s also not a difficult task to select items with prices that are close in range.
If you already offer this type of online customization, what have you learned from the experience?
What’s in Your Ultimate Spa Basket?
One of the wonderful reasons you began making gift baskets was to bring joy to the people who receive your gifts.
That’s true whether you bring comfort through your bereavement baskets or help an adult relieve stress through one of your luxurious spa baskets.
The first spa basket I made contained candles, oils, soaps, bath pillow and scrubbing gloves. You’ll see a sample spa basket in this video.
When orders became plentiful for this theme, I started offering more items, including plush towels, moisturizers, massage products, sparkling ciders and high-end snacks for two.
This basket has been delivered to customers in my city and shipped to dignitaries in foreign countries.
My spa baskets are often personalized for clients, and I bet the same is true about yours, too, so tell me, what products make your spa baskets special?
What Themes are Customer Favorites?
When you first enter the gift basket industry, you have ideas as to which types of baskets you’ll make.
The most-popular themes continue to be birthday, thank you, congratulations, get well, and good luck, and these designs may be first on your list to market your business as broadly as possible.
Suddenly, customers begin asking you to create gift baskets for themes outside of the ones that started your enterprise.
According to my records, my clients requested themes for:
It wasn’t easy coming out of my five-theme comfort zone and start buying new products, but I moved forward because that was the only way to grow and prosper.
You’ve either experienced this situation or will soon face it. As you come out of your comfort zone, remember to thank your customers for expanding your business.
You won’t say it to them in that manner (although you will thank them for the order), but this vote of confidence guarantees that you’ll get new orders and referrals because of your terrific design work and great service.
Some products for new designs that you may not consider as your business expands are listed on this page at GiftBasketVideo.com.
Which gift basket theme was the one that moved you out of your comfort zone?
Baskets for Back to School
Designers will be creating gift baskets for delivery to new and returning college students worldwide.
Are these accounts on your agenda?
If not, what’s your plan to capture a sizable share of the market?
My first plan years ago included promoting baskets with multiple snacks and school supplies to family members best in line to buy, and that did not include parents.
Colleges allow you to connect with prospects in unique ways that are not difficult to pursue.
What’s your approach to get back to school basket orders?
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