Gift Basket Weekend News
Have you joined the Gift Basket Facebook Group?
Taharia Fong, my assistant, is the group’s new administrator.
She’ll make sure that I address questions or comments that you submit and also keep me on track to offer you freebies not available elsewhere.
Join the group, and please welcome Taharia.
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Did you miss this week’s newsletter? The latest issue is at GiftBasketNewsletter.com, along with a valuable offer that expires on Monday.
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A new designer asks if there is a correlation between basket size and number of items. My response is at Ask The Gift Basket Expert. How do you choose how many items to place in your baskets?
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Gift Basket Newsletter Now Basket Biz
The newsletter which many of you receive from me by Email every Wednesday and Sunday is migrating to a new distribution service.
Decisions to make these changes are a process I think about long and hard beforehand. The main question I ask myself is, “How will this benefit designers?” If the benefits match my checklist, then I move forward.
Is that one of the questions you ask yourself about clients before deciding to go forward or stay on the same course?
Some of the items on my checklist include easier:
With this update, which will officially occur on April 1, the newsletter’s name changes from Gift Basket Newsletter to Basket Biz. It will continue to provide you with solid skills to increase your promotions and profits.
Please complete the two areas below to re-subscribe (or subscribe for the first time) to the newsletter. I truly appreciate your subscription and look forward to my continuation as your silent business partner.
If, for some reason, the form malfunctions (it should not happen, but technology can sometimes be challenging), you’ll find the same subscription form on the GiftBasketBusiness.com newsletter page.
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Gift Basket News for You to Know
Gift basket news arrived in my Email overnight. The first one is very important to share with you.
Wine.com just announced that it’s recalling some gift baskets because of certain products that may include contaminated peanut butter. The products in question are made by Torn Ranch.
Read the article here to learn which specific items are on the recall list. Then check your inventory for similar products. Either discard them or call the supplier from which they were purchased for credit.
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A Florida-based gift basket retailer has decided to close her business. After five years, she cites the economy as the culprit.
“We rely on corporate gift basket clients and so many businesses are down themselves, so they were not able to do — or they had scaled back — for their clients this year.”
Earlier this week, I talked about business building tactics but certainly understand that not everyone will thrive. I wish this retailer the best in her next venture.
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On a positive note, a gift basket retailer based in Maine has purchased another gift basket enterprise and is merging it with her own. This quick-to-read story is found here.
Maine is a beautiful state, brutally cold in the winter, but gorgeous and friendly. I wish this retailer a mountain of success.
The recall article is from an online source, but the other two were found in newspapers, proving that publications are interested in all types of gift basket news. What newsworthy story about your business are you preparing to submit to your local paper? See this article for ideas.
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Changing Your Business from Ordinary to Extraordinary
Participating in the gift basket industry since 1990 makes me keenly aware of what separates designers who know how to maintain a constant flow of orders and customers from designers who liquidate their inventory because they don’t understand what motivates prospects to buy.
I knew, at the beginning of my business, that it would take more than great gifts and a smile to connect with buyers. I started with good basics. However, I had to learn how to:
It wasn’t easy, but once I understood all of the steps to create a regular stream if sales, I repeated the process over and over and refined the steps to make everything work like a well-oiled machine.
Is that the way you’ve structured your gift basket business?
I remember floundering, wishing that sales would miraculously appear, when deep in my heart I knew that I was doing nothing to make sales happen.
Working for someone else and raising a family also seemed to be a burden, but after setting up my business for success, I realized that blaming them for my inability to make money was wrong.
The problem was all mine, and if I didn’t learn how to run my business, with all of the other “stuff” in my life, I’d quickly be out of business.
Some of what I developed is documented in How to Start a Home-Based Gift Basket Business. The larger parts of the system reside in the Golden Basket Club, which I promised last week to introduce to you.
I’ve worked with several designers throughout the U.S. who’ve mastered the club’s techniques and are now smiling when they see their sales charts rather than wondering when the knot in their stomach would ever disappear.
That’s what I want for all of you if that knot constantly reminds you it’s there.
Take a look at what the Golden Basket Club offers. I’d love to know, through your comments, what looks beneficial and what, for you, is missing. Perhaps it’s not really missing and part of the process that’s not revealed.
The Club is available to you, during this initial introduction, on a monthly trial basis. It’s how I appreciate joining membership groups, and my hope is that it’s beneficial for you, too.
I truly believe that this is the year for positive action to turn ordinary businesses into extraordinary enterprises, and the Golden Basket Club is my way of assisting you in creating a rich and rewarding lifestyle through a business you’re more passionate about each day.
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Gift Basket Books
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Welcome, from Shirley George Frazier
