When attending trade shows, do you search for product packaging that can be altered with your own label or one promoting your clients?

Manufacturers make sure that the ingredients sticker is attached to the packaging, as required by law, but the front of the package is label free so that you can attach your a label to create customized gift baskets.

Corporate clients appreciate this option to brand their businesses throughout the year and specifically during the holidays. It’s an idea many designers capitalize on each season, and wholesalers are providing this option more and more.

I used to make my own labels using my laser printer, but it’s too much work when you’re creating hundreds of baskets at one time. Now I have label manufacturers create the labels for me. The finished product looks professional and is easily added onto cans, jars, bags, and other containers.

Is it time for you to consider a private label program? The easiest way to start is by attaching custom labels to products in bags, such as nut and snack mixes. Exhibitors at gift and food trade shows frequently display products that are perfect for custom labeling, so put this option on your list to check as you browse each aisle.

You’ll find more insight in the two-page report, Create a Private Label Program.

How has branding products with your own labels boosted your business?

Shirley George Frazier

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It’s delightful to make custom gift baskets filled with products labeled with your company name and logo.

Many manufacturers make this option possible thanks to the private label programs they offer.

I’m familiar with 48 companies that will ship products to you without a front label on so that you can add your own. How many firms do you know that make this task easy?

What are the advantages to creating your own private label program? It:

1. Puts your name in front of the client and recipient.

2. Makes your name synonymous with great-tasting, well-packaged products.

3. Provides an outlet for selling single products in multiples.

Hundreds of designers have made private labeling part of their business. Are you one of them? Perhaps it’s something to consider as your business evolves throughout the year.

Click here for a two-page article with more adding private label products in your gift baskets.

Shirley George Frazier

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