Getting Your Gift Baskets on Television
Here’s a challenge that seems out of reach but is available if you’re ready to come out of your comfort zone: show your Administrative Professionals Week gift baskets on a morning television or cable show.
This is an sales bonanza you can achieve, and here’s why:
1. There’s a huge corporate audience in your area that wants to know how your baskets increase employee productivity.
2. This exposure will blossom into new opportunities from places you’ve only dreamed of.
3. Your sales will triple, at a minimum, and the potential for additional sales during the year will be unlimited.
Chapter 12 in How to Start a Home-Based Gift Basket Business explains what happened during my first television appearance as well as tips for you to development a relationship with a show’s producer and secure more time on air.
You can also hear these tips on a CD.
The first time for me was fun and scary, but most of all it was profitable.
What’s your first step to meet this challenge, secure your fame, and skyrocket sales?
Two Great Gift Basket Stories in the News
Gift basket articles are plentiful on the Web through media sources that are constantly searching for designers to interview now that the holiday season is here.
Here are two citings to stories that may be of interest to you.
My hope is that the article links added below are still be available online when you read this.
Company Adds Person Touch to Gift Baskets, an article from NewsAdvance.com in Virginia, interviews a designer in business for just under 20 years. The insightful point in this story is that she decided to work with a drop shipper this year.
Here’s her quote about the partnership:
“This year, I decided that with the economy, maybe we could do more business without having to stock thousands of items.”
You’ll find a video about working with drop shippers on this page.
California’s MyDesert.com interviewed the owner/designer of Gift Baskets and More in a snapshot article revealing details about the year started, number of employees, and costs.
One point I’m glad to read is that the designer not only wrote a business plan before starting but also reviews it regularly. This is a tip I stress in the book, How to Start a Home-Based Gift Basket Business.
Here’s what she says about her plan and pricing strategy.
“I update it every quarter. For instance, in this current economic climate, I lowered my price points to meet my objectives.”
It’s not too late to send your local media details about your business to encourage promotion. If you’ve already contacted the media, what did they say or Email about writing your story?
Is Your State Good for Your Gift Basket Business?
Do you live in one of the seven worst U.S. states to start a business?
U.S. News and World Report announced this week which states are said to be bad for business and reasons why.
You can find out here which states made it to the bottom.
Why does it seem that strange and disheartening things make it to the top of the news pile? Sometimes it seems that the only way you can make the news is if someone decides to sue.
Can you see the headline?
Baskets of Trouble for Gift Owner
Here’s a better one.
Basket Case Goes to Court
The CD, Legal Tips to Keep Your Company Out of Court, covers lots of the basics to stay on the right side of the law. Buy it as an investment for business longevity.
Thankfully, court-based stories about gift baskets aren’t top news stories, except where politicians buy our goods without getting approval from local governments. Let’s hope it stays that way.
If you live in one of the so-called worst states for business, you can turn this designation into a publicity opportunity. It will take some writing on your part, but from my experience, it’s worth the time.
1. Write a brief response to U.S. News & World Report’s editor explaining how your state has benefited you as a business owner.
2. Write a commentary for submission in your local newspaper’s opinion column, citing the article and why you feel that the “worse for business” designation is unworthy of the state.
I searched the listing for my state. It’s not there. If it were, I’d have fired off a letter before suggesting you do so.
These letters boost your state and community standing as a business owner, and with that often comes the potential for business from people who read your name, business name, and city at the end of each editorial (remember to add that information, too.).
If you live in one of the “worst for business states,” or if you did live in one, how would you seek to change U.S. News & World Report’s mind and get yourself publicity at the same time?
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