Get Designs and Marketing in Gear Now
The summer season is a vibrant time for your business, but only if you believe that it is and treat this as a time for planting, building, and succeeding in the coming months.
Here are three things that veteran gift basket retailers are doing right now to guarantee higher profits.
1. Reviewing old design photographs to remind themselves of techniques that have worked in the past and can be revived in fall and winter.
2. Contacting customers by postcard and through other direct marketing methods,
telling them what they’re finding at trade shows that will wow their customers.
3. Sending small tokens of thanks and appreciation for past purchases, whether it’s items found in inventory or specialized packages of M&M’s with their gift basket logo on the candies.
My marketing campaigns are underway now, especially since many people I’ve met at recent events are interested in distributing gift baskets to their customers.
These people include presidents and directors of agencies, public relations officers at non-profit organizations, and sales vice presidents of pharmaceutical firms.
This is the time to get your business ready now for big sales ahead.
Which designs are you creating, and what marketing products will you mail?
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Do You Market Gift Baskets While Driving?
I was in my car on Saturday when I noticed a gift basket business delivery van in front of me.
The writing on the back of the van said, “Follow me to The Gift Basket Kase,” and included the company’s telephone number.
I smiled broadly because I’d never seen the van in the past, but then I realized what was missing from the information. There was no Web site address.
The van began exiting the highway, and I was able to see its side panel. No Web site address was shown there either.
Several marketing methods that works consistently for gift basket designers worldwide are included in 101 Ways to Market Gift Baskets.
Does your delivery vehicle, whether a personalized van or car, include all of the methods customers can contact you so they can choose how to order?
While driving, your Web site address may be easier to remember than the phone number. The more options you give prospects to contact you, the better.
How do you advertise your gift baskets to people driving next to you?
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“How Do You Market Your Gift Baskets?”
In 1989, while sitting down for lunch during a break at the Washington Gift Show, two women who sat with me at a table asked me this exact question.
I talk about this moment in time in The Gift Basket Design Book.
Their question made me think long and hard about how I was going to move my product from the workspace to customers’ hands. How would I accomplish this?
My response was based on the promotional opportunities available in ‘89, and the Internet was not yet on the radar. From the response, I wrote a rough draft of my marketing plan on the train back home that evening.
The plan helped me determine how to get my gift baskets into the hands of entertainers, politicians, and to a wide audience who watched my guest appearances on The Food Network.
This is why I offer marketing plan help, which is explained on this page. If you don’t have a roadmap to success, it’s pretty tough to get there, and chances are in your favor that you won’t reach your destination.
Your plan is more than just words on paper. It’s a blueprint to take you from thought to action and accomplishment. A review of your plan by me will prove that.
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Who Sells Gift Baskets on Street Corners?
Friday, before Mother’s Day, I passed an outdoor stand filled with gift baskets positioned on two tables and placed on the ground.
It’s not a marketing tactic I suggest in 101 Ways to Market Gift Baskets, because products sitting on a surface where people walk doesn’t seem to be very sanitary, especially since these baskets contained food.
In the past, we’ve talked about gift baskets being sold in this way.
Some of you have told me about what you see in your communities, and this time I saw a display in my city.
What would convince you that marketing in this manner is the best way to get sales?
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Gift Basket Books
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Welcome, from Shirley George Frazier
