Just want to share some quick information with you as we head into two days of rest and recovery.

Because Email marketing is vital to your success, I reviewed a free ebook entitled, Retention Email Marketing for Dummies, and posted the review on the Solo Business Marketing blog.

The post shares highlights from the ebook and provides you with a link to download a copy.

If connecting with customers online is important, consider setting aside a few minutes this weekend to check out this 68-page publication.

Many of you have Emailed me asking about the re-launch of the Golden Basket Club. I’m pleased to report that the Club is open. This link takes you to the Golden Basket Club site to learn what it’s about (for those of you who aren’t familiar with this service) and what’s included in the two levels.

There are eight club members so far and room for a few more until I close it again to give members my undivided attention. Please place your comments here if you have any questions before joining.

I also want to thank all of you who’ve joined the Gift Basket Business fan page on Facebook. It’s an honor to have you as a member, and I look forward to sharing information with you there as well as what’s provided here each week.

Shirley George Frazier

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The sister of a woman who was getting married called me one day to ask if I’d create centerpieces for the wedding.

Part of the centerpiece consisted of an African violet plant.

This was the first time I’d been asked to work with a live product, and a bell immediately went off in my head.

After stewing about this potted mess for 30 minutes, I called the woman and told her I was unable to store live plants in my facility, so I was not the person for the job. I hadn’t agreed to provide the work, so I was not going back on my word. I simply needed to end my expected participation.

Customers will dream up all types of ideas that they want you to make come true. It’s up to you to weigh the pros and cons before agreeing.

I’m able to pick and pack fruit within a gift basket. But 50 live plants bought for a person who expects no extra charges for this special order is not a customer for me.

Customers don’t understand your costs. It’s not their job, but it is your job to agree to or decline orders for special services that are outside of what you can successfully deliver.

A designer asked me about buying gift cards for her gift baskets. It’s a specialized service that requires thought before proceeding. I responded to her question at Ask The Gift Basket Expert. Share your comments if you buy these cards or are thinking of adding this service.

You’ll also find more information on providing specialized services in this two-part article. It tells of another wedding challenge I was asked to complete.

What types of specialized products have you been asked to find?

Shirley George Frazier

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