Gift Basket Business » Statistics http://giftbasketbusiness.com/blog Hosted by Shirley George Frazier -- Author, Industry Expert Thu, 09 Feb 2012 08:03:33 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Which Gift Basket Statistics are Available and Which are Not http://giftbasketbusiness.com/blog/2011/10/27/which-gift-basket-statistics-are-available-and-which-are-not/ http://giftbasketbusiness.com/blog/2011/10/27/which-gift-basket-statistics-are-available-and-which-are-not/#comments Thu, 27 Oct 2011 07:12:28 +0000 Shirley George Frazier http://giftbasketbusiness.com/blog/?p=2855



A question about the industry worth of pet gift baskets was recently asked on a message board by a person who’s interested in making these gifts.

As with the overall worth of the gift basket industry, it’s difficult to define how much is made worldwide by designers who exclusively make gift baskets for pets.

If specialty shops, pet stores, and other makers were mandated by the Internal Revenue Service or another agency to separate their earnings by category, this information would be easy to find. But it’s not, so looking for this needle in a haystack is a time waster.

If you are searching for statistics on any part of the gift basket industry or are simply curious about what’s available, here’s what I’ve found:

What Exists:

Retail gift basket business information in the U.S. by state, county, and city, along with number of shops, approximate earnings, number of employees, and other detailed demographics.

What Does Not Exist:

Gift basket sales categorized by type of theme such as book baskets, baby baskets, wedding baskets, etc.

What’s most important about statistics is that they point to consumers worldwide who consistently buy what we create. Now that’s something to woof about.

Shirley George Frazier

No related posts.

]]> http://giftbasketbusiness.com/blog/2011/10/27/which-gift-basket-statistics-are-available-and-which-are-not/feed/ 0 Making Dollars and Sense of Specialty Food Statistics http://giftbasketbusiness.com/blog/2008/05/27/making-dollars-and-sense-of-specialty-food-statistics/ http://giftbasketbusiness.com/blog/2008/05/27/making-dollars-and-sense-of-specialty-food-statistics/#comments Tue, 27 May 2008 07:15:46 +0000 Shirley George Frazier http://giftbasketbusiness.com/blog/?p=55



According to Specialty Food Magazine‘s State of the Specialty Food Industry 2008, the following foods are foremost on customers’ must-have list.

Percentage increase in sales between 2005-2007

  • Candy and individual snacks: 84.9
  • Chips, pretzels and snacks: 30.9
  • Conserves, jams, and nut butters: 17.7
  • Crackers and crispbreads: 14.5
  • Nuts, seeds, dried fruits, trail mixes: 10.9

    • But look what decreased in sales during that same period.

  • Cookies and snack bars: -14.5
  • Teas: -3.1

    • These last two categories don’t necessarily represent the entire world. If they’re selling well in your area, keep offering, buying, and selling them in gift baskets.

    In 1992, this same report separated gift baskets into its own category, which is included in this statistical timeline.

    Collecting those statistics were easier back then probably because there weren’t as many specialty food categories as there are today. Now, the only way to determine what’s popular and what’s not is reviewing:

  • Dollar sales for specialty foods as a whole
  • Which products in your inventory are turning (selling) faster than most
  • What clients frequently request

    • Try your best not to turn your back on statistics that don’t include a gift basket category. Specialty foods’ statistics reveal what’s selling overall so that whether you’re in the first year or fifteenth year of business, you can better determine which type of inventory to buy.

    Shirley George Frazier

    No related posts.

    ]]>     http://giftbasketbusiness.com/blog/2008/05/27/making-dollars-and-sense-of-specialty-food-statistics/feed/ 0