Why Early Planning is Your Best Sales Weapon

January 5, 2012

Making and selling gift baskets is a business that’s unlike receiving a payroll check. It’s a rewarding industry, but there’s no income stability. You can make $10,000 in January and then make $7,000 in February. This is why it’s important to plan your sales according to the occasions that occur each month. From there you [...]

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Why Gift Basket Education is Your Priority

January 3, 2012

Every morning as I step on the treadmill for my 30-minute walk, Pepi and Mae start running in a circle chasing each other and barking as they go around a table. Their play puts a big smile on my face, and at the same time they remind me of what happens to some of us [...]

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Here’s Your Three-Step Starter Plan for a Prosperous 2012

December 29, 2011

Congratulations if your 2012 business plan is ready for launch. Didn’t take time to craft your plan? I’m sure you’re not alone. Thankfully, creating a plan isn’t as tedious as it seems. Planning is one area of business where procrastination sets in. It’s one of those tasks that we wish a fairy Godmother would do [...]

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What’s the One Thing You Cannot Add to Your New Year’s Day Gift Baskets?

December 27, 2011

Now that the New Year is days away, I’m sharing a friendly reminder to not add wines and alcohols to your gift baskets if you do not have a license to include it. A hefty fine imposed by law enforcement for bypassing rules or seeing your picture on the front page of the newspaper as [...]

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Go After the Cake, Not the Crumbs

December 22, 2011
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It’s easy in this business (and in any industry) to focus solely on getting less-profitable orders. That’s because after a while it seems that there are more people willing to spend $25 on a gift basket than there are people ready to spend $250. Is that really true, or has your marketing plan to reach [...]

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You Cannot Please Every Client, and Here’s Why

December 20, 2011
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At some point this holiday season, whether before or after Christmas, you might speak with some individuals who seem to be customers but really are not. These individuals will request services from you that are beyond what you or any gift basket designer can provide. They will want any of the following: Christmas morning delivery [...]

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Are Retailers Making You Buy Sale Merchandise?

December 15, 2011
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There are lots of sales happening now, as brick and mortar stores are looking to unload as much merchandise as possible before returns start on December 26. I’m curious to find out if any stores, whether retail, discount, or warehouse, have products of interest to you whether you normally buy them for gift baskets or [...]

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Make Time to Make Changes You’ve Put Off

December 13, 2011
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It’s easy to get comfortable with your business. The ribbon or shrink wrap is across the room far away from your worktable, but that’s the way it’s always been. Setting up distinctive rings on your telephone to identify your best customers is easy, but it’s a task on the back burner. When will you stop [...]

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