Better Methods to Accept Credit Card Payments Keep More Dollars in Your Pocket

February 23, 2012
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The gift basket business class I teach online is filled with aspiring designers who are ready to learn about gift basket designing and selling the moment the course begins. Their questions about design, marketing, and competition arrive in my inbox every day, and I’m thrilled to mentor them so when the course ends in six [...]

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Is a Partnership in Your Future?

February 21, 2012
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When I meet two people who are partners in a gift basket business, they are usually a mother-daughter team or two sisters. Rarely are the two people friends, although I’ve known a few partnerships in that category. For whatever reason, two people who have a close, personal relationship can usually count on each other to [...]

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How Did You Turn Valentine’s Day Baskets into Future Business?

February 16, 2012
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When customers call me to orders gift baskets for delivery on February 14, I immediately put into action my plan to multiply the sale into numerous orders throughout the year. Perhaps you haven’t been thinking this way, so it’s time to stop taking orders and start building relationships with individuals and corporate representatives who need [...]

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The Quick and Easy Way to Wrap with Cellophane

February 14, 2012
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Many of you are familiar with cellophane wrapping around a gift basket. After navigating through tricky folds and unmanageable gathers, you finally understand how to smooth the appearance so each design is professional and polished. If you’re new to gift baskets, enclosing cellophane around a gift basket may not be as simple as you first [...]

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How to Choose a Social Media Program to Find New and Repeat Customers

February 9, 2012
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You have many choices today to set up pages, groups, and followers on social media platforms, the most popular being Facebook, Twitter, and Google+. How do you know where to set up camp so followers find you, read messages and respond, and click links to visit your site when you encourage them to do so? [...]

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“I Beat Myself Up” and Other Things Not to Do When Mistakes Happen

February 7, 2012
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There’s no way that everything you attempt with gift baskets will go smoothly, on course, or conclude with an order. If that was the norm, you couldn’t enter this business because it would be filled with designers with the bucks to block your entry. So how do you proceed when problems occur? Here’s what I’ve [...]

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Three Costs to Check and Adjust Now

February 2, 2012

The change of year always ushers in higher costs in areas where your have no control. If you can control costs, it’s still smart business to increase charges where necessary. Here are three areas in your gift basket business to check today. Shipping. Reviewing transportation records for the past 3-6 months often reveals that you’ve [...]

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How Do You Handle Customers When They Want to Tip You?

January 31, 2012

My former accountant ordered a half-gift, half-fruit basket for delivery to one of her customers located in New York City. It’s never easy to deliver in Manhattan; however, when I arrived at the location, a street parking space was available. That put a big smile on my face as I entered the building and took [...]

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