Which Wrap is Right for You?

June 3, 2008 · Filed Under Wrapping Materials · 2 Comments 

Did you immediately invest in a shrink wrap machine when you started making gift baskets, or was cellophane your first choice?

Years ago, the price for a shrink wrap machine and accessories topped the budget. It was incredibly expensive, which is why shrink wrap was a product used solely by large firms.

Thankfully, the cost for these machines is now within most budgets, but before you invest in one, consider this:

  • Visit competitive firms to see which type of wrap is around their designs. This research will help you determine how best to differentiate your gift baskets as you make them.

  • Do you see yourself making gift baskets in the next five years or more? Then buying a shrink wrapping machine within one year of starting your enterprise may be a wise investment.

  • Does the supplier that sells the machine also include an operations Video? That’s a crucial component to learn how to master this tool.

    • You’ll find, as you vary your gift basket design style, that there are times when cellophane is the best option and when shrink wrap is mandatory.

    There’s more information about both products and basket bags starting here.

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