Making a great, first impression is still a professional standard, so why in 2009 are people handing out business cards with pocket lint, smudges, and cross outs? It’s unacceptable when new cards and card cases are accessible and affordable.

I have four types of business cards, each ready for distribution to a person who qualifies to receive a specific one.

For example, if you cater to accountants, real estate agents, and technology firms, it’s acceptable to order three types of business cards to distribute to those industry participants.

You’ll invest a maximum of $30, including shipping, to reach 750 individuals, and your card may land in another person’s hands as a referral, multiplying your efforts.

I not only have multiple cards, I also keep multiple business card cases filled with my cards in a purse or briefcase.

When retrieved, the case become an immediate conversation starter because it’s colorful or adorned with jewels.

Take a look at your cards and consider an update. Your business longevity is worth it.

Shirley George Frazier

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