Creating new and interesting gift baskets and adding them to your Web site for visitors to see and order is what keeps people returning each month.

But after a while, the site begins to expand, and your navigation becomes more complicated.

Making a site map may be the answer.

The navigation system on your home page contains the site’s main structure, but it doesn’t always lead clients to designs needed for corporate events, conferences, and everyday celebrations.

A site map is a handy tool if visitors neglect to bookmark a page, and it helps validate that you did everything possible to alert customers to return policies and other service issues.

Months before the holidays arrive is a great time to make Web site adjustments. Perhaps a site map will be a welcomed upgrade.

Not sure how to create your site map? Click here to see the GiftBasketBusiness.com site map, or type “site map” into a search engine for more ideas.

Shirley George Frazier

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