Prepare for Summer Gift Basket Season
A designer visiting Ask The Gift Basket Expert asked about creating Easter baskets for young children. Easter has passed, but the same idea is transferable for children’s summer baskets, which I’ve answered here.
Members of the warehouse club I visit have told me that they buy summer gift baskets from the club because it’s convenient. While you may not be able to beat the convenience and price, you can still reach clients who neither buy from warehouse clubs nor consider price to satisfy children.
My most-lucrative summer sales come from parents who happen to be executives. They travel by plane to foreign countries, but before leaving, the client and I decide on gift baskets their children will receive while they’re out of town.
The timing is appreciated by parent and child, and the best part is that the client recommends you to other executive parents with the same travel schedule. You can also nudge the client to mention your services to other parents if you’re not sure that recommendations will occur automatically.
There are more summer sales ideas in this newsletter.
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