Men and Gift Baskets - A Great Combination
Men love giving and receiving gift baskets. Many of them exit a major wholesale club in my area with gleeful faces as they walk to their cars with a basket in hand or within a cart.
When I see this, I walk over to the man, introduce myself, and ask why he’s decided to buy a basket from this particular place. The three top answers are:
1. Impulse
2. Convenience
3. Seasonal (beach design, Easter, etc.).
The first response cannot be overcome. When someone who’s looking for motor oil decides that he’ll also buy a gift basket, the sale was never yours in the first place.
But you can conquer numbers 2 and 3. Father’s Day is seasonal, so start now with these ideas.
1. Create a men’s themed page on your Web site.
2. Tell your customers, face to face and in print, about your men’s designs.
3. Select one theme to show at presentations that is specifically attractive to men in terms of container and color.
You’ll find more profit-raising ideas by clicking here to learn all about designing for men.
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