There’s nothing wrong with today’s dads receiving a tie, socks, or cuff links.

Our mission is to make sure those items are included in a gift basket customized according to his preferences.

Here are two ideas to bring attention to your Father’s Day baskets.

1. Alert the media about items that dads want most.

The chosen products happen to be part of your inventory, and there’s nothing wrong with that. Popular items that sell quickly are the only type of products you offer.

2.Contact the individuals who purchased Mother’s Day gift baskets.

Whether by phone, Email, or online newsletter, there’s a good chance that the people who purchased for one occasion will do so for this one, too.

You’ll find more ideas in the article, Designing for Men.

What’s your plan to increase this year’s Father’s Day sales over last year’s?

Shirley George Frazier

No related posts.

Men love giving and receiving gift baskets. Many of them exit a major wholesale club in my area with gleeful faces as they walk to their cars with a basket in hand or within a cart.

When I see this, I walk over to the man, introduce myself, and ask why he’s decided to buy a basket from this particular place. The three top answers are:

1. Impulse
2. Convenience
3. Seasonal (beach design, Easter, etc.).

The first response cannot be overcome. When someone who’s looking for motor oil decides that he’ll also buy a gift basket, the sale was never yours in the first place.

But you can conquer numbers 2 and 3. Father’s Day is seasonal, so start now with these ideas.

1. Create a men’s themed page on your Web site.

2. Tell your customers, face to face and in print, about your men’s designs.

3. Select one theme to show at presentations that is specifically attractive to men in terms of container and color.

You’ll find more profit-raising ideas by clicking here to learn all about designing for men.

Shirley George Frazier

No related posts.