Make Gift Baskets, Not Excuses
A woman in my town who owns a flower shop asked me to critique her gift baskets.
She has a beautiful mix of themes, and her enhancements complement each design.
This woman also sells fruit baskets, which were subcontracted through another firm.
“I’m through working with them,” she told me. “They tape all of the fruit, and then my customers tell me the fruit comes apart when the tape is pulled off. I used to make excuses to cover myself, but I lost some customers.”
Her solution? To find another firm for this outsourcing task.
Customers don’t want to hear why a gift basket wasn’t delivered, was made sloppily, etc. They just want it right. Don’t you?
Stop making excuses for situations that can be solved. Make changes, and start handling business professionally every day for every client.
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